Recently re-branded, the Lori’s Shoes brand features clean, minimal, & grid-like layouts that showcase high-quality imagery of Lori, her shoes, & other women’s fashion pieces. This, paired with a luxury, serif font and a modern san-serif, creates the Lori’s Shoes visual aesthetic. For this brand, I created a variety of campaign assets including emails, ads & social graphics.

Lori’s Shoes is a Chicago-based online & in-store women’s fashion shoe store. Founder, owner & entrepreneur, Lori, is the face of the brand & can be seen featured in many of the campaigns. Annually, she visits Europe to research & shop the season’s latest styles and is where she finds inspiration for her curated collections of high-quality, designer shoes. Jewelry, clothing & other women’s accessories are also sold.